Challenge

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2023
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solution

Solution

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Concept to market fit in 2.5 yearsWe went through the full product development cycle from the idea to the MVP, a familiar process for the company, to the challenge of launching it. We did not expect much from the initial launch but it went surprisingly well. The US launch was much more demanding, and required careful administration of user acquisition, onboarding, and conversion, but still showed good results and huge growth potential.
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A data-driven approachWe don’t trust hypotheses, we test them. All the decisions we make are based on the data. To make this happen we build a strong analytics and attribution system around the product using Amplitude, RevenueCat, and Appsflyer tools.
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A Flutter-based solutionFinally we have Flutter - a framework that facilitates the development of one code base for iOS and Android that works just as well on both. This helped us achieve a product that looked smooth and felt native on both platforms with half the effort. To give it a universal appearance, we built custom UX that is well recognised by users on any device.
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Serverless architectureAll product information is stored on Firebase, which helps decrease expenditures for infrastructure and makes the development manageable by one full stack engineer.
solution

Result

Technologies

Backend:Firebase
Mobile:Flutter
CI/CD:Gitlab

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